Drone Photography and the Importance of Aerial Views in Real Estate Marketing
In the world of real estate marketing, high-quality photos are essential for showcasing a property at its best. By including aerial drone photography in that equation, real estate professionals can add an incredibly powerful tool to their marketing toolbox. Read on to learn more about the importance of aerial views!
When it comes to real estate marketing, there are numerous strategies that can be employed to entice potential buyers for your properties. One of the most effective and eye-catching methods is the use of aerial photography.
By hiring a professional drone photographer, real estate professionals can showcase a property from a bird’s eye perspective, offering an expansive and captivating look at the entire property and its surroundings.
Here are some of the benefits of using drone photography and aerial views in real estate marketing.
Revealing the Property from All Angles
Photography has come a long way in our lifetimes. There was a time when a real estate professional would hire a photographer to take eye-level shots of a property, then wait for the photos to be developed before deciding which ones would be best used for the purpose of selling that property.
>> Related Reading: Aerial photography has changed the world
The photographer could take shots from a distance, or even stand on a ladder, to capture a shot of an entire house, but there were still limitations to the number of possible angles available — unless the photographer got in a helicopter!
With aerial drone photography, these limits are practically a thing of the past. Aerial views provide a unique perspective that allows potential buyers to get a sense of the property’s size, location, and amenities in a way that ground-level photographs simply cannot. Shots can be taken from angles that were previously impossible, allowing for a comprehensive picture of every part of the property’s exterior, from overviews to close-ups.
Whether it’s a sprawling estate with acres of land or a single-family home, aerial views can help a property stand out in a crowded market.
Providing a Bird's-Eye View of Impressive Features
Aerial views are great for showcasing and emphasizing a property’s unique features. Are you showing a house that has a beautiful swimming pool? How about a house with a lakefront view, or a house that’s adjacent to a breathtaking river? Or a house with a scenic backyard?
An aerial drone photograph taken by a skilled and experienced drone photographer can capture stunning shots of all of these features. The resulting images will be truly striking. Potential buyers will stop scrolling and sit up and take notice of these striking images.
Aerial drone photographs are also perfect for highlighting unique architectural features or amenities. Does your property include a rooftop terrace? How about a trellis, a charming guest cottage, or an outdoor cooking area? Your drone photographer will take photos that show off these features from every conceivable angle, and provide helpful perspectives of their locations in relation to the primary structure on the property.
>> Related Reading: “A new perspective”: Swimming pools from above
Showing Off the Surrounding Area
As you can see, aerial drone photography is a real estate professional’s best option for accumulating comprehensive views of their properties. But aerial drone photography can also show off the appealing characteristics of the surrounding area.
By capturing the property’s location within its neighborhood, town, city, or rural landscape, aerial drone photographs can help potential buyers get a sense of the environment around the property and its amenities. What’s behind the property? What’s next door? Where is it situated in relation to other nearby properties? All these questions can be answered by a thorough photo shoot performed by a drone photographer.
When taken by a photographer who takes pride and care in their work (like the ones at Falco Media Services), an aerial view can highlight nearby parks, schools, and shopping centers — all of which can be major selling points for many buyers.
Bolstering a Virtual Property Tour
Virtual tours have become an essential component of online real estate listings. Buyers love the convenience of being able to “walk” through an entire house with a few clicks or taps on a device from the comfort of their own home.
As aerial drone photography has become integrated into this process, it has become an even more valuable tool in real estate marketing. By incorporating aerial photographs and videos into virtual tours, real estate professionals can offer potential buyers a more immersive and engaging experience.
Just picture it: You’re clicking through a virtual tour of a property you’re interested in. As you continue to navigate the tour, you “travel” from the primary bedroom to the living room to the entryway to the front yard… and then, within seconds, you’re on the roof or hovering above the house!
Aerial drone photography allows virtual tours to be more complete and more detailed than ever before. This can be especially beneficial for buyers who are unable to visit a property in person due to geographic or scheduling constraints.
>> Related Reading: Virtual 3D Tours
Providing Information to Real Estate Agents
These are all excellent reasons to use aerial views to market properties to potential buyers. But there are even more, internal advantages to using aerial photography.
In addition to its aesthetic appeal, aerial photography can also be a practical tool for real estate professionals. For example, it can be used to identify any potential issues or challenges with a property, such as nearby construction or zoning restrictions. It can be used to spot any places on the exterior of a property that will require repair or attention. It can also be used to create detailed site plans that can aid in the development of new properties.
In Summary:
Aerial views are an essential tool for real estate marketing. By providing a comprehensive and captivating perspective on a property, its best features, and its surroundings, aerial drone photography can help properties stand out in a crowded market and provide buyers with a more immersive and engaging experience.
For real estate professionals in East Texas, Falco Media Services is the #1 choice for capturing dynamic aerial drone photographs that are sure to grab the attention of potential buyers. Visit our website to learn more, and contact us today to learn how we can help you with your real estate listings!
