How to Enhance Your Real Estate Listings with Video
Learn how to enhance your real estate listings with video! People watch videos online every day — and that includes potential real estate buyers. Check out our tips and tricks for making your listings stand out!
When it comes to buying and selling real estate in today’s digital world, online listings are essential. Potential buyers are more likely than ever to view properties online before deciding whether to visit in person.
To stand out from the competition and make your listings more attractive, consider enhancing them with video. Videos can help showcase your properties in a more engaging way, and can also help you build trust and credibility with potential buyers. Besides, video content marketing can help generate more sales in all kinds of industries — so there’s no reason not to put video to work for you!
Here are some tips on how to use video can enhance your real estate listings!
Use Professional Equipment
Note that the quality of your video can make a big difference to how your listing is perceived. If your video looks amateurish, it could actually turn potential buyers off! To ensure that your video looks professional, invest in high-quality equipment.
This could include a camera with good resolution, a tripod to keep the camera steady, and a microphone to capture clear audio. If you’re not comfortable shooting and editing video yourself, consider hiring a professional videographer who specializes in real estate videos.
>> Related Reading: 7 Ways Professional Photos Help You Sell Homes Faster
Showcase the Best Features of the Property
One of the biggest advantages of using video in your real estate listings is that it allows you to showcase the best features of the property in a more dynamic way. Rather than simply showing still photos of the rooms, a well-captured video with intimate or exciting background music helps to highlight the flow of the space, the views, and other unique features.
For instance, if the property has a stunning view of the city skyline, make sure to capture a shot of it in your video — or if there’s a beautiful fireplace in the living room, include footage of that in your video. By showing off the best features of the property, you’ll make it more attractive to potential buyers — increasing the chances of a sale!
>> Related Reading: 5 Things Every Real Estate Listing Video Should Have
Use Drone Footage
Drones have become increasingly popular in real estate videos — and for good reason. Drone footage allows you to showcase the property from a unique perspective, giving potential buyers a better idea of the layout of the land and the surrounding area. For instance, if the property is located on a large piece of land, drone footage can help showoff the size and layout of the entire property.
If the property has a pool or other outdoor features, drone footage can help give potential buyers a better idea of what those features look like in the context of the surrounding landscape.
Include Testimonials from Previous Buyers or Sellers
Another way to use video to enhance your real estate listings is to include recorded testimonials from previous buyers or sellers. These testimonials can help build trust and credibility with potential buyers, and can also provide valuable insights into what it’s like to work with you as a real estate agent.
If you’ve helped a previous client find their dream home, ask them if they’d be willing to share their experience on video. Similarly, if you’ve helped a previous client sell their home quickly and for a good price, ask them to share that experience on video. By including these testimonials in your listing, you’ll be able to showcase your expertise.
>> Related Reading: Why Testimonials Are So Important for Your Brand
Keep It Short and Sweet
When it comes to video, shorter is often better. Online buyers are likely to have short attention spans, so you’ll want to make sure your video is engaging and to the point. Aim for a video that’s between 1 and 3 minutes long, and make sure to include all of the most important information and features in that time. If you include too much footage, potential buyers may lose interest and move on to the next listing.
Add Captions or Subtitles
Don’t forget, not everyone who views your real estate listing video will be able to listen to the audio. For example, if someone is viewing your listing in a public place, or they belong to another culture with a different native language — or if they’re hearing-impaired — they won’t be able to hear the audio.
To make sure your video is accessible to as many people as possible, consider adding captions or subtitles. This will allow viewers to follow along with the video even if they can’t hear the audio. It’s also worth noting that adding captions or subtitles can improve the SEO of your video, making it more likely to show up in search results.
>> Related Reading: 4 Reasons Why You Should Subtitle Your Videos
Share Your Video on Social Media
Once you’ve created a great real estate listing video, don’t just let it sit on your website or the listing page. Share it on social media platforms such as Facebook, Instagram, and LinkedIn to reach a wider audience.
You can even create targeted social media ads to make sure your video is seen by the right people. Sharing your video on social media can also help you build your personal brand as a real estate agent, and can increase your visibility in the industry.
In Summary
Video is a powerful tool that can help you enhance your real estate listings and make them more engaging and attractive to potential buyers. By using professional equipment, showcasing the best features of the property, using drone footage, including testimonials, keeping it short and sweet, adding captions or subtitles, and sharing your video on social media, you can create a video that stands out from the competition and helps you close more deals.
If you’re not comfortable creating your own video, consider hiring a professional videographer who specializes in real estate videos. With the right video, you can take your real estate listings to the next level and attract more potential buyers. At Falco Media Services, we’d love to help make your real estate video dreams come true. Contact us today!
